Motel 6 — An Iconic American Brand
The first Motel 6 opened in Santa Barbara, CA, in June 1962 and has been in continuous operation ever since. Nearly fifty five years later, Motel 6 has become synonymous with the economy lodging segment and is currently the largest owner/operator in the U.S. economy segment with more than 1,400 properties operating in 49 states and five Canadian provinces. The brand’s assets are strategically located throughout the country — close to airports, freeways and
Motel 6 is supported by an experienced management team and a best-in-class operating platform, each committed to protect the brand’s core business strategy — providing a clean, comfortable room and great service, always at the lowest price of any national chain. The consistent, unwavering commitment to this brand positioning has successfully established Motel 6 as an iconic American brand.
Hotel 6/ Estudio 6 – Our New Brands in Latin America
With 55 years of experience in the hospitality industry, in 2014 G6 Hospitality introduced two new brands to its portfolio: Hotel 6 and Estudio 6.
With the two new brands, the company is delivering on an aggressive plan to expand its business into Latin America, starting in Mexico. The first Hotel 6 property is scheduled to open in late 2017. The Hotel 6 locations in Latin America will meet a broad need for trusted economy lodging options, serving the interests of local communities and travelers while building on the legacy of an iconic American brand.
Studio 6 — Extended Stay Reinvented
The first Studio 6 opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6 into an extended stay concept. The brand expanded its portfolio of locations in 2001 with the acquisition of 23 extended stay properties that were converted into Studio 6 with minimal capital investment. Currently, the Studio 6 portfolio comprises more than 100 properties, located in key extended stay markets such as Atlanta, Dallas, Houston and Seattle.
Studio 6 is strategically positioned between the upper end of the economy extended stay and lower end of the mid-price extended stay segments. The studios feature living areas and fully furnished kitchens along with linens and cookware, at an inclusive, transparent rate, competitive to the economy extended stay tier.
Studio 6’s brand marketing strategy, “More in your room, Less on your bill™”, has established a solid value positioning in the segment.