Motel 6 — An Iconic American Brand
The first Motel 6 opened in Santa Barbara, CA, in June 1962 and has been in continuous operation ever since. More than fifty years later, Motel 6 has become synonymous with the economy lodging segment and is currently the largest owner/operator in the U.S. economy segment with more than 1,400 motels operating in 49 states and five Canadian provinces. The brand’s assets are strategically located throughout the U.S. — close to airports, freeways and other thoroughfares.
Motel 6 is supported by an experienced management team and a best-in-class operating platform, each committed to protect the brand’s core business strategy — providing a clean, comfortable room and great service, always at the lowest price of any national chain. The consistent, unwavering commitment to this brand positioning has successfully established Motel 6 as an iconic American brand.
Studio 6 — Extended Stay Reinvented
The first Studio 6 opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6 into an extended stay concept. The brand expanded its portfolio of locations in 2001 with the acquisition of 23 extended stay properties that were converted into Studio 6 with minimal capital investment. Currently, the Studio 6 portfolio comprises more than 100 properties, located in key markets such as Atlanta, Dallas, Houston, Seattle and Canada.
Studio 6 is strategically positioned between the upper end of the economy extended stay and lower end of the mid-price extended stay segments. The studios feature living areas and fully furnished kitchens along with linens and cookware, at an inclusive, transparent rate, competitive to the economy extended stay tier.
Studio 6’s brand marketing strategy, “Extend your stay, not your budgetR”, has established a solid value positioning in the segment.
In 2014, G6 Hospitality announced the creation of two new brands to its portfolio, Hotel 6 and its sister brand, extended stay-focused Estudio 6. Both brands are geared to the Latin American market. The brands will meet a broad need for trusted economy lodging options, serving the interests of local communities and travelers while building on the legacy of an iconic American brand. Stayed tuned for news on new franchise agreements!
In January, 2017, the company announced an area development agreement with India-based Auromatrix Holdings Pvt. Ltd (Auromatrix). This new partnership will introduce Motel 6, Studio 6 and Hotel 6 brands to India, marking G6 Hospitality’s first foray into this market. The first Hotel 6 is scheduled to open in the second half of 2018.